Brand Gone Bust

Posted Mar 26, 2012
Harrison Barnes, at the age of 17, believed he was an NBA brand because everyone in the country already assumed he'd win the Naismith and go on to be the first pick in the draft. But all those interviews, all those press conferences, and all that hype had their effect. Barnes was always a bit too cerebral, a bit too meta about basketball — it shouldn't be surprising that the basketball was always what suffered. (Grantland.com)

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