Tar Heels Compete In Chick-fil-A Challenge Posted May 1, 2012 UNC's team of Larry Fedora and Roy Williams finished tied for eighth at -6 in the 2012 Chick-fil-A Bowl Challenge and won $20,000 for scholarships. The Chick-fil-A Bowl Challenge is the country's premier head coach and celebrity charity golf event featuring NCAA head coaches and former athletes and celebrities from the same school competing for a share of a $520,000 scholarship purse. (Tar Heel Blue)