Bubba Cunningham opposes ‘pay-for-play’ proposal Posted Apr 11, 2013 As the sports world debates if college athletes should receive money beyond the cost of their scholarships, North Carolina athletic director Bubba Cunningham said he is against a “pay-for-play” model. “Fundamentally, I’m against paying student-athletes to participate in sport,” Cunningham told the Greater Raleigh Sports Council at its quarterly luncheon. (Durham Herald-Sun)