UNC enjoys Belk Bowl experience Posted Dec 28, 2013 At Friday morning’s Belk Bowl media day, junior tight end Eric Ebron repeated over and over that Saturday’s matchup with Cincinnati is just another game. But what regular game has its own media day at a downtown pizza joint? A shopping spree? A NASCAR ride-along experience? The week-long hoopla is reserved for only one game — the Belk Bowl. (Daily Tar Heel)