Mary Willingham: Making a Profit on Students' Private Information Posted Apr 8, 2014 On Sunday night this week, Mary Willingham shared identifiable academic information about former UNC basketball players from the 2005 national championship team. Such actions as Willingham's are obviously unethical on their own, but the true egregiousness of her stunt becomes apparent when we consider this: she did it to make a profit. (Coaching the Mind)