Tar Heel legend J.R. Reid returns to UNC to talk sports business Posted Oct 3, 2014 For UNC basketball alumnus J.R. Reid, the question of whether student-athletes should be paid isn't a question at all. "Hell yeah," Reid said during a speech Wednesday night. The Carolina Sport Business Club hosted the basketball legend to discuss his experiences as both an athlete and sports entrepreneur. Reid was a professional basketball player in the NBA for 11 seasons. (Daily Tar Heel)