'I'm Back!': Untold Tales of Michael Jordan's 1st Return to the NBA 20 Years Ago

Posted Mar 19, 2015
For all of the reasons Michael Jordan is the most celebrated athlete ever in basketball and branding, here's another one: He himself wrote arguably the most effective press release in the history of sports. And he only needed two words to do it. Sometimes in life, less is more. (Bleacher Report)

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