How Michael Jordan became the face of Nike
Posted Apr 13, 2015
Without Sonny Vaccaro, Michael Jordan would still be Michael Jordan, but would he be Michael Jordan, father of Nike’s Air Jordan brand and billionaire? Probably not. A new ESPN “30 for 30? documentary airing on Thursday night shows just how Vaccaro became the godfather of sneakers, operating in “the gray areas” of college basketball as the multibillion-dollar athletic shoe industry blossomed.
(Washington Post)
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