Error Jordan: Key figures still argue over who was responsible for Nike deal

Posted Oct 1, 2015
The partnership between Nike and Michael Jordan has grown into the richest deal in sports marketing history — disputed history, it turns out, more than 30 years after their courtship. “It’s a lot of people who think they created the success of the Jordan Brand, which is kind of ironic in some ways,” Jordan told USA TODAY Sports. He’s the only one who sounded even slightly amused. (USA Today)

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