When Michael Jordan wore really short shorts

Posted Dec 11, 2015
Our story last month on the Chicago Bulls continuing to capitalize on the Michael Jordan era 17 years after His Airness left the team reminds us of the beginning of it all. At the start of his rookie season in November 1984, Crain's asked, “Selling Michael Jordan: Can a star save the Bulls?” Yes, that was a legitimate question. This was a money-losing franchise. (Craine's Chicago Business)

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