Coaches say Under Armour now has more influence in college basketball than Adidas

Posted Aug 16, 2016
The influence of shoe companies on the world of basketball is undeniable. From the NBA on down, there is an everlasting battle between brands. Nike has owned basketball since Michael Jordan changed that company forever in the late 1980s. But in the past half-decade, Under Armour has become prevalent in a way no one outside of that company saw coming. (CBS Sports)

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