Why $300M on NCAA deals is a bargain for Nike, Adidas and Under Armour

Posted Sep 7, 2016
The paydays will likely keep getting bigger. And they're no longer as tinged with scandal. The Business Journal estimates NCAA athletic programs will receive more than $300 million in cash and equipment from Nike, Adidas and Under Armour this year, a 33 percent increase in five years. The eye-popping numbers come after several universities signed mega-deals in the last year, including UCLA, Ohio State, Texas and Michigan. (Portland Business Journal)

Related: Other News

Guard Jayden Taylor will be returning to NC State for his final season of eligibility.
Guard Jayden Taylor will be returning to NC State for his final season of eligibility. This past season, Taylor averaged 11.2 points and 3.6 rebounds...
Thu May 2, 2024

Report: Caleb Love, Hunter Sallis among NBA Draft early entrants despite being left off list
Caleb Love and Hunter Sallis are among NBA Draft early entrants despite the league leaving them off the list. "Caleb Love is definitely declaring and...
Wed May 1, 2024

Remembering the legacy of John Thompson and the 1980s Georgetown Hoyas
There’s always time to honor the dominance of the 1984 Georgetown team led by the incomparable John Thompson, Jr. Ahead of this year’s championship game,...
Wed May 1, 2024

UNC Board of Governors approves $20 million renovation for NC State baseball's Doak Field
North Carolina State Athletics announced an expansive project to renovate Doak Field back in 2022 on the heels of a strong run to Omaha the...
Tue Apr 30, 2024