Jordan Brand looks to cash in on MJ's 'ceiling is the roof' quote

Posted Mar 10, 2017
Jordan Brand is making the most out of an odd situation. During halftime of North Carolina's game against Duke last Saturday, Michael Jordan declared that the "ceiling is the roof." The quote left some feeling inspired, while others were confused by it. Whatever MJ meant by the quote, he's using it as an opportunity to sell merchandise. (Sporting News)

Related: Basketball, Basketball Recruiting

Video: IC Podcast - What is UNC Basketball's Goal?
Greg Barnes and Tommy Ashley of Inside Carolina discuss how NCAA Tournament expansion could affect scheduling for the Tar Heels and what the goals in...
Sun May 10, 2026

Professional Journey Begins in Chicago For UNC Basketball's NBA Draft Hopefuls
The next step toward the pros begins Friday in Chicago, tipping off a nine-day stretch featuring the NBA G League Draft Combine, NBA Draft Lottery,...
Fri May 8, 2026

Video: Locked On Tar Heels - UNC Basketball Recruiting Alexandros Samodurov?
The UNC Basketball staff has reportedly contacted Greek forward Alexandros Samodurov, who is a friend of Tar Heel transfer signee Neoklis Avdalas. Could Samodurov join...
Fri May 8, 2026

Piecing Together UNC Basketball's 2026-27 Opponents
UNC is less than six months from tipping off its first season under Michael Malone, and much like the basketball roster itself, the Tar Heels’...
Thu May 7, 2026