Jordan Brand looks to cash in on MJ's 'ceiling is the roof' quote
Posted Mar 10, 2017
Jordan Brand is making the most out of an odd situation. During halftime of North Carolina's game against Duke last Saturday, Michael Jordan declared that the "ceiling is the roof." The quote left some feeling inspired, while others were confused by it. Whatever MJ meant by the quote, he's using it as an opportunity to sell merchandise.
(Sporting News)
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