NCAA Tournament run brought Gonzaga $406 million worth of media exposure

Posted Jun 16, 2017
As the Bulldogs advanced to April’s NCAA championship game, Gonzaga University got a staggering amount of broadcast and online exposure. The value of the coverage of the basketball team’s historic run surpassed $400 million, according to GU officials. The university hired a San Francisco-based media tracking company to put a dollar figure on the coverage. (The Spokesman-Review)

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