Former Gatorade exec auctioning off Michael Jordan items

Posted Jul 12, 2017
Many of the Michael Jordan memorabilia items Bill Schmidt collected over the years "sat in the back of my mind and my attic," he said. Now, many of them will belong to others. Schmidt is auctioning more than four dozen Jordan-related pieces on the Steiner Auctions Block called "Rare Air Artifacts." Schmidt was instrumental in developing the "Be Like Mike" ad campaign. (Chicago Tribune)

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