Rick Steinbacher to be named new Associate Athletic Director for Sports Marketing Posted Aug 3, 2006 Rick Steinbacher is replacing Norwood Teague, who left earlier this summer to be Athletics Director at Virginia Commonwealth Univ., as Associate Athletic Director for Sports Marketing. “Steiny” is good people and a BobLee Buddy of long-standing. Rick has been aide-de-camp to John Bunting for the past 5 years. One of Rick’s strongest assets will be Michael Beale … UNC Sport’s Director of Marketing. Michael has done an outstanding job for Norwood and has a very bright future himself. (Swagger Says)