The evolution of Michael Jordan’s commercials

Posted Jun 24, 2018
Michael Jordan and Nike’s genius pushed to the forefront of television in 1985 due to a series of commercials for the Air Jordan I. There had been endorsement deals and shoe deals before, but nothing with the hype and advertising of Jordan’s new line. Two commercials specifically stand out from the early days and set the stage for the immense popularity that followed. (Tar Heel Blog)

Related: Basketball, Basketball Recruiting

For returnees, Michael Malone brings UNC men's basketball 'energy'
"Knowing I had a good relationship with Chris Paul," Isaiah Denis said, "he reached out to Chris Paul, like, 'Yo, I need you to tell...
Fri Sep 25, 2026

Carolina Insider Podcast - UNC Basketball Practice Begins, Matt Able and Neo Avdalas join
UNC Football has an early open date as it prepares for nine straight weeks of games (5:20). Tar Heel Basketball has started practice with exhibition...
Fri Sep 25, 2026

'Bones' Denis finds fit, fresh start in Michael Malone’s system
After a frustrating freshman season, Isaiah Denis couldn’t have been blamed if he decided to continue his career at another college. Coach Michael Malone liked...
Fri Sep 25, 2026

Jarin Stevenson is playing with a new edge and the Tar Heels are noticing
Whether it's trash talking, defending a teammate, or serving as a constant source of energy, Jaydon Young has never backed down from bringing fiery intensity...
Fri Sep 25, 2026