The evolution of Michael Jordan’s commercials
Posted Jun 24, 2018
Michael Jordan and Nike’s genius pushed to the forefront of television in 1985 due to a series of commercials for the Air Jordan I. There had been endorsement deals and shoe deals before, but nothing with the hype and advertising of Jordan’s new line. Two commercials specifically stand out from the early days and set the stage for the immense popularity that followed.
(Tar Heel Blog)
Related: Basketball, Basketball Recruiting
Video: Locked On Tar Heels - UNC Basketball Lands Beckham Black Visit, Watches Recruits at Peach JamTop-ranked 2027 basketball recruit Beckham Black has scheduled a visit to UNC. Can coach Michael Malone land a program-changing commitment right out of the gate?...
Fri Jul 17, 2026Chansky’s Notebook: The Cost of Business
UNC has released its salary structure for the 2026-27 men’s basketball season, and now it has to be a game of wait and see. Michael...
Fri Jul 17, 2026
Video: Locked On Tar Heels - What 5-in-5 Means for UNC Basketball
The NCAA’s new "5-in-5" eligibility model could fundamentally change how college basketball programs recruit, develop players, and construct their rosters. What does the opportunity to...
Fri Jul 17, 2026
Caleb Wilson dazzling again, but won’t play in Chicago Bulls’ final Summer League game
High draft picks are typically done after two NBA Summer League games, but Caleb Wilson isn’t like most high draft picks. He wanted to keep...
Fri Jul 17, 2026