The evolution of Michael Jordan’s commercials

Posted Jun 24, 2018
Michael Jordan and Nike’s genius pushed to the forefront of television in 1985 due to a series of commercials for the Air Jordan I. There had been endorsement deals and shoe deals before, but nothing with the hype and advertising of Jordan’s new line. Two commercials specifically stand out from the early days and set the stage for the immense popularity that followed. (Tar Heel Blog)

Related: Basketball, Basketball Recruiting

Video: Caleb Wilson 2026 Pre-NBA Draft Tape
North Carolina superstar forward Caleb Wilson is entering the 2026 NBA Draft after an amazing freshman season that was cut short by injury. The Atlanta...
Fri Jun 5, 2026

Video: Locked On Tar Heels - UNC Basketball Backup PG Targets, Baseball Super Regional
UNC Basketball could benefit from another point guard on the roster. Several names are still in the transfer portal that would make solid backup PG...
Fri Jun 5, 2026

UNC Men's Basketball To Host Arkansas in ACC/SEC Challenge
UNC Basketball assistant coach Chuck Martin will face his old boss when Arkansas visits the Tar Heels in next season’s ACC/SEC Challenge. The Tar Heels...
Fri Jun 5, 2026

Video: Locked On Tar Heels - UNC Basketball's Bench Potential, Baseball Super Regional
We often discuss UNC Basketball's starting lineup and how important it is, but we all know how critical the depth pieces are behind that. Who...
Thu Jun 4, 2026