The evolution of Michael Jordan’s commercials

Posted Jun 24, 2018
Michael Jordan and Nike’s genius pushed to the forefront of television in 1985 due to a series of commercials for the Air Jordan I. There had been endorsement deals and shoe deals before, but nothing with the hype and advertising of Jordan’s new line. Two commercials specifically stand out from the early days and set the stage for the immense popularity that followed. (Tar Heel Blog)

Related: Basketball, Basketball Recruiting

RJ Davis Named NBA G League Player Of The Week
South Bay Lakers guard R.J. Davis has been named the NBA G League Player of the Week for games played Monday, Jan. 26, through Sunday,...
Wed Feb 4, 2026

Chansky’s Notebook: Bluest Bloods
Who will be the one-and-done winners Saturday? UNC and Duke have had players who stepped onto the court for the first time in the blue...
Wed Feb 4, 2026

Video: Locked On Tar Heels - Dylan Mingo Watch Is On
UNC Basketball turns the recruiting tide as Dylan Mingo Watch heats up. Could the Tar Heels land the nation’s top guard? Maximo Adams, fresh off...
Wed Feb 4, 2026

Luka Bogavac Says Uptick In Comfort Is Key To Recent Play
Luka Bogavac has 40 points over the last three games, netting 14 at Virginia, 16 at Georgia Tech, and 10 vs. Syracuse. He's 14-for-23 from...
Wed Feb 4, 2026