The evolution of Michael Jordan’s commercials

Posted Jun 24, 2018
Michael Jordan and Nike’s genius pushed to the forefront of television in 1985 due to a series of commercials for the Air Jordan I. There had been endorsement deals and shoe deals before, but nothing with the hype and advertising of Jordan’s new line. Two commercials specifically stand out from the early days and set the stage for the immense popularity that followed. (Tar Heel Blog)

Related: Basketball, Basketball Recruiting

Vince Carter Youth Basketball Academy marches on with familiar formula
Vince Carter and crew have made tweaks through the decades. “You have to change some things so it’s not boring (for the returners),” he said...
Tue Jul 28, 2026

Everything you need to know from UNC sports this summer
While the crowds departed Chapel Hill in May, the headlines didn’t. From deep tournament runs to historic draft success, North Carolina athletics delivered memorable moments...
Tue Jul 28, 2026

How Years of Pro Basketball Prepared Neoklis Avdalas for UNC
Still three years away from getting his driver's license in Greece, Neoklis Avdalas was suiting up for Panathinaikos in the EuroLeague, launching a basketball career...
Tue Jul 28, 2026

Caleb Wilson’s GOAT Resemblance: How the Chicago Bulls’ New Star Compares to Michael Jordan
Caleb Wilson was drafted fourth overall by the Chicago Bulls, the same team where Michael Jordan spent the majority of his career. It's only a...
Mon Jul 27, 2026