The evolution of Michael Jordan’s commercials

Posted Jun 24, 2018
Michael Jordan and Nike’s genius pushed to the forefront of television in 1985 due to a series of commercials for the Air Jordan I. There had been endorsement deals and shoe deals before, but nothing with the hype and advertising of Jordan’s new line. Two commercials specifically stand out from the early days and set the stage for the immense popularity that followed. (Tar Heel Blog)

Related: Basketball, Basketball Recruiting

Video: Kevin Keatts recaps UNC Basketball practice
Former NC State basketball coach Kevin Keatts shares his impressions after watching a UNC Basketball practice under new coach Michael Malone, including the coaching staff's...
Sun Oct 4, 2026

'Comfortable' Cam Johnson riding momentum into second Nuggets season
Cam Johnson understands he didn’t make the best first impression in Denver. “If I could delete the first couple weeks of last season, I think...
Sun Oct 4, 2026

Terrence Brown Looking to Showcase Complete Skill Set for UNC Basketball
Ranked as the No. 10 shooting guard in the transfer portal this offseason, Terrence Brown committed to Michael Malone on April 21. And when asked...
Sat Oct 3, 2026

Terrence Brown Quickly Getting Taste of Carolina Spotlight
North Carolina point guard Terrence Brown has experienced plenty of firsts during his first five months at UNC. He's acclimating to coach Michael Malone, new...
Fri Oct 2, 2026