For Georgia Tech, Adidas partnership bringing more than new gear
Posted Jul 7, 2018
Yes, Georgia Tech coaches and athletes are excited to be wearing Adidas gear, a partnership that officially goes into effect Sunday. However, for the athletic department, the excitement isn’t due only to being outfitted in gear more fashionable and cool than Russell Athletic, Tech’s apparel partner for years, and the recruiting gains that’s expected to provide.
(Atlanta Journal-Constitution)
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