New Details Emerge in UNC Secondary Violation Case Posted Jul 19, 2018 UNC football players who sold university-issued shoes earlier this year will learn the consequences before the season opener at California on Sept. 1, UNC athletic director Bubba Cunningham said Thursday. “We’re still working on the final adjudication of those penalties, but we had students who sold some of the shoes that they were provided,” he told WCHL. (Inside Carolina)