Ranking college football's richest, poorest programs Posted Jan 12, 2021 52. North Carolina ($39.3 million): Expect UNC's number to climb substantially next year after Mack Brown's success on the football field in Chapel Hill. The loss of the NCAA Tournament will be felt nationwide from a basketball standpoint, but the university is in great hands with renovations to Kenan Stadium and a re-energized fanbase thanks to Brown. (247 Sports)