Why Jordan remains a 'mythological creature' at 60 Posted Feb 18, 2023 Michael Jordan changed the game of basketball and sports marketing. He remains a global icon and one of the world’s most famous athletes. At his peak, perhaps only Muhammad Ali and Pele rivaled his impact. His competitiveness is what always stood out. He bristled at failure. He treated losing with disdain and defiance. He just kept competing. (NBC Sports)