Mack Brown says UNC is behind in NIL. Now it is making changes to get better.

Posted Aug 5, 2024
North Carolina football coach Mack Brown has not hid his concerns about the Tar Heels' efforts over the last three years in name, image, and likeness. "We've been way behind," Brown told reporters last week. "You've got to have a strategic plan and you got to follow through with the plan. We haven't done that." Now, the athletic department hopes it has. (WRAL Sports Fan)

Related: Business & Administration

Carolina Insider Podcast: Live from Ireland and Billy Edwards Jr. Interview
Jones and Adam are on location in Dublin for a live taping of the pod ahead of the season opener vs TCU as they welcome...
Fri Aug 28, 2026

Erik Hernandez Elevated To Director Of Sports Performance For Olympic Sports
Carolina Athletics has promoted Erik Hernandez to director of sports performance for Olympic sports, Director of Athletics Steve Newmark announced. Hernandez recently served as Associate...
Tue Aug 25, 2026

What to Know About UNC’s Proposed LLC and Associated Entity
UNC is taking another step toward creating an entity designed to give its athletic department more flexibility to generate revenue and commercialize its assets. Athletics...
Thu Aug 13, 2026

Steve Newmark Proposes Entity to Handle Athletic Revenue; Board of Trustees Tables Discussion
"Over the last year, we’ve been doing an assessment on how to best position ourselves to tackle the increasing costs in collegiate athletics," UNC Athletics...
Tue Aug 11, 2026