Why Mark Pope is embracing Kentucky's reputation as the king of basketball NIL

Posted Oct 18, 2025
Back in May, the question that was on the minds of everyone who had followed the changes across college basketball - and Kentucky's place within that new landscape - was asked. What was the NIL valuation of UK's newly assembled roster for the 2025-26 season? Mark Pope didn't miss a beat. "It's close to $200 million," he quickly replied. (MSN.com)

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