Men’s college basketball sees ratings surge through early portion of season

Posted Jan 22, 2026
Every network is seeing an uptick in college basketball viewership this season, even when standardizing for Nielsen’s updated methodology. According to a report by Austin Karp in Sports Business Journal, men’s college basketball viewership is up 39% so far this season across the ESPN family of networks, Fox, and CBS. Fox has seen the sharpest jump. (Awful Announcing)

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