College Basketball Keeps Getting More Expensive. How High Can the NIL Market Go?
Posted May 27, 2026
For a long time, the financial divide in college basketball was something we discussed almost entirely through conference affiliation. The power leagues had the money, facilities, audiences, and the most exposure. Everyone else did not, which was a driving force behind the expansion and realignment of leagues. The increased spending is now drawing a second line.
(Basket Under Review)
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