Social Media: Or Why @KButter5 Shows Why Coaches Should Let Athletes Use Twitter

Posted Dec 15, 2011
Basically, Twitter is the best place for an athlete to build a unique, personal brand. Seriously, could you even quantify how much Kendall Marshall‘s tweets have increased his presence. Without Twitter he might be just a very good point guard with pass-first tendencies. With Twitter he’s a genuinely funny guy, a sneaker addict and a point guard. (Rush the Court)

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