Swofford's Tallahassee trips helped sell FSU on ACC deal

Posted Apr 25, 2013
The wooing of Florida State and its rich football tradition was vital to the recently expanded ACC’s ability to renegotiate a top-dollar, long-term deal with ESPN, the network that holds broadcast rights to most of college football. ACC Commissioner John Swofford needed buy-in from FSU, so he and the league’s TV consultant, Dean Jordan, made two previously unreported trips to Tallahassee during a six-week period before the conference sealed its deal with ESPN last week. (Tallahassee Democrat)

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