Documenting the Passion: Film puts viewers in the middle of Carolina-Duke rivalry Posted Nov 8, 2014 The Carolina-Duke basketball rivalry graduated years ago from a Tobacco Road brawl to an integral part of the national sports scene. The bitter rivalry has spawned a cottage industry of books, videos and gear cashing in on the enmity of the two college teams and their respective fan bases. A UNC alumnus decided those chronicles too often left those cheering loudest on the sidelines out of the conversation about the very matchup they most deeply care about. (UNC General Alumni Association)