UNC Basketball Among 50 Most-Watched Sporting Events of 2016 (So Far)
Posted Jul 15, 2016
The NBA Finals generated four of the five largest non-NFL audiences, with the Cavaliers’ Game 7 win taking the top spot (31.0M, #11). Outside of the NFL and NBA, the only other events in the top 20 were the championship games of college football (26.2M, #12) and college basketball (UNC vs. Villanova, 17.8M, #20). #28, UNC vs. Syracuse - Final Four (12.9M).
(Sports Media Watch)
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