The 'Ceiling is the Roof' Jordan quote has spawned a thriving T-shirt business

Posted Mar 11, 2017
But Jordan’s brand wasn’t the only one with the idea of embracing Jordan’s spin on “the sky is the limit.” Several spinoff versions of the shirt popped up within hours of Jordan’s halftime speech. Ryan Cocca, an alumnus of UNC and founder of Thrill City, a clothing brand based in Durham, North Carolina, also saw a business opportunity. (Yahoo! Sports)

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