It's Not Just Any Old Bell, UNC vs. Duke Means The Victory Bell

Posted Oct 2, 2021
"Everyone wants that Victory Bell," Mack Brown said. "It's important to me. It's important to our players. It's important to our university and our fanbase." UNC and Duke have been playing football since 1888, but the Victory Bell didn’t enter the picture until 1948 when cheerleaders from each school had the idea of playing for something tangible. (Tar Heel Illustrated)

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